How did it all start...
Well, some say it was as early as the 1700s but most cite it was back in 1885. The US was trying to build the Statue of Liberty base but were unable to raise the necessary capital. So, they took out ad’s in The New York World newspaper to create awareness for their vision. Less than five months later and with over 160,000 donors the raise was achieved and, well, the rest is history.
But it wasn’t until 1997 when British Rock band Marillion turned to their fans to help them fund their reunion tour around North America. Throughout the 80’s Marillion sold more than 15 million albums enjoyed by a loyal fanbase. So, when they were told they couldn’t afford to tour, they decided to email their entire fan base and ask them to pre-order their forthcoming album. Most of them were only too happy to oblige. 12,000 pre-orders later and a lot of happy fans, they achieved their raise of over $60,000 and went on to enjoy one of their most successful tours.
Inspired by the support from their fans they repeated this process in 2000 but this time to fund the actual recording of the album. Their fans didn’t disappoint, and in 2001, Anoraknophobia, their 21st studio was pressed and the 12,500 pre-orders that funded the campaign were delivered.
Things have moved on a lot over the last 20 years, specific ‘Crowd Funding’ platforms are being created across the globe with Billions of pounds raised for charities, individuals and businesses, some of which have turned into the mythical Unicorns (>$1 Billion valuations).
UBER | BREW DOG | REVOLUT | MONZO | THE HUT GROUP | DELIVEROO | to name but a few….
With the increase in popularity, several forms of crowdfunding have emerged to offer a wide range of returns for people’s investment.
If you are interested in learning how to prepare and create a successful Crowdfunding campaign whilst getting invaluable support and guidance from industry leaders…
To find out how you could increase your chances by over 100% download the handbook below
Start your Crowdfunding strategy today.
The Conspicuous Handbook will provide you with great insight, hints and tips on all aspects of the Crowdfunding process.
Download your copy TODAY
